In some instances, your public relations efforts may be focused on crisis communication in response to a risk to your reputation. promote the news across all your channels – websites, social media, newsletters and again at the point of sale.run and fund a community event run to raise awareness.sponsor an 'active youth' project to promote health and fitness. ![]() provide the staff member with training to be a spokesperson for your business and do media interviews.distribute a media kit with video footage to outdoor adventure journalists.send a press release to local newspapers and online community groups.To capitalise on this news and reach young outdoor adventurers, you: You might have recognised an opportunity to generate publicity for your outdoor adventure store – a staff member has recently won an international rock-climbing competition. PR can be cost-effective compared to paid marketing, but you'll have less control over things like timing and content. A national procurement software provider can get PR exposure through specialised publications and industry associations.A plumber operating in his local area can get PR exposure through trade networks and community groups and news items in local media.deliver the credibility that comes with independent sources.īusinesses of all sizes can benefit from well-planned PR initiatives.play an important role if you're marketing on a small budget.shape the attitudes and behaviours of existing and potential customers.reactive – for example, responding to an event that can have a negative impact on your business's reputation.proactive – for example, sharing positive news stories to raise your business profile. ![]() Public relations is about managing perceptions – how people think about your business. Unlike paid marketing programs such as advertising your business, public relations is focused on earned media and can take advantage of unpaid communication channels. Public relations is a valuable tool in the promotional mix.
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